These days, it’s still a small, hands-on team. My friend Toymaker Chris has been working with me for over three years now. He and I handle the day-to-day—answering emails, packing orders, and keeping everything running smoothly. Together, we also design all of our products, the website, and our mobile apps. Once we finalize a design, I work closely with our global network of contract engineers—from places like Kathmandu and Indonesia—to bring each product to life.
We’re also lucky to have Maia on the team. She’s our Community Outreach Manager and Content Creator, and she’s been working with me for over nine years. Maia manages our social media, connects with the flow arts and festival community, and helps create content and demo videos. She’s also a super talented costume designer and performer, and a huge part of what makes AOAM shine creatively.
AOAM is what you'd call a “virtual business” — most of our collaboration happens remotely, but the passion and care behind what we do is as real as it gets.
– joel pinkham, master toy maker

Chris (left) and Joel (right) standing in front of the original whiteboard sketches for the Ants on a Melon app design.
THE POWER OF STAYING SMALL
To be honest, I used to think having such a small team—just the two of us—might be a limitation. It sometimes felt like we had to work extra hard to keep up with bigger companies. But over time, I’ve come to see the value in it. Being small means we stay closely connected to our community. We can respond personally, focus on the details, and make sure everything we send out reflects the creativity and care that inspired AOAM in the first place.
We don’t have outside investors, which allows us to grow at our own pace and make decisions that feel right for the company and our community. We focus on quality, creativity, and staying true to our vision—rather than chasing fast growth. For us, staying small and intentional helps us keep the process fun, flexible, and full of meaning.

Joel (left), friend Dave (center), and brother Ben (right) vending at Oregon Country Fair.
OUR TEAM

JOEL PINKHAM
Master Toy Maker
Chris Rey Gonzalez
Designer / Toy Maker
MAIA FRIEDLANDER
MEDIA + COMMUNITY OUTREACHI grew up under the starlight of rural Ontario, Canada, before moving to the big city: Toronto. I studied Visual Arts and Illustration at Sheridan College with the ultimate objective of apprenticeship in tattooing. Unfortunately, I sustained a serious neck injury that forced me to change my entire direction but found myself once again in the creative world of design, making custom props for theatre and film.
While struggling with my injury, I discovered dancing with a fiber optic whip called the Orbit BitWhip and immediately incorporated it as part of my healing and physiotherapy. Not long after that, I had the opportunity to extol my passion for AOAM more prominently when Joel Pinkham and I connected. Ultimately, I became the AOAM communications and media manager, connecting AOAM to the broadest ranges of the flow arts community.
When not chatting with all of you creative souls through our online platforms, I’m off traveling and engaging in all sorts of LED and fire performances. Or you can also find me hidden in my laboratory, making new LED costume designs to incorporate the latest and greatest AOAM products.
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